More from guest poster Steve Davidson - Editor of 68Caliber
I'm going to go off on an aside here, so please bear with me.
Not too long ago, there was a video rental store on nearly every main street in. It is now a well-known fact that the vast majority of those businesses made their profit not from renting Disney flicks or the latest action-adventure blockbuster, but from renting X-rated films out of the little room in the back - the one behind the curtain with the sign over it that said Adults Only.
This was a fact of the business and any independent video store that wasn't renting porn quickly found themselves out of business.
In some respects, paintball operates (or should operate) in a similar fashion. Those successful video stores did NOT put posters of Debbie Does Dallas or Jenna Jamison in their front windows.,They'd have been run out of town if they did (and probably prosecuted and jailed). What did they do? They put posters for Disney movies in their front windows.
Because Disney promotions are appealing, attractive and appropriate for the WIDEST possible audience. Dad can always come back later to visit the little room in the back. In the meantime, he can bring the kids in the front door.
What paintball should be doing is approaching the more intense, serious forms of play - the involvements with the game that require spending lots of money, committing lots of time - as our version of the X-Rated film. It's where we make most of our profit (sponsorship issues not-withstanding) - but it isn't the Disney poster that is going to get the family in the front door. (Dad can always come back later.) Family play, rec play, slower versions of the game, less shooting versions of the game are our equivalent of Disney movies.
Put bluntly (I'm supposedly famous for my bluntness): you will get more business if your customer's kids didn't spend all that much money and didn't come home covered with welts and complaining about being out-gunned from their first outing. If the first words out of your new customer's mouths are not "I had a great time!" you are doing something wrong. And maybe, just maybe, what you are doing wrong is making them play against tournament-wannabe paint slingers toting twelve hundred dollar guns and two thousand dollars worth of other
necessary equipment. Who spend a hundred bucks or more on paint every outing. And who tell the newbies that if they want to really be a PLAYA, they are going to need to play every weekend, buy expensive gear and shoot lots of paint. Which just ain't so.
I'm almost done.
I can hear you: but there aren't enough players to make for a good game if the newbies don't play against the regulars. In most cases you're right. But saying that - even if you are correct - is not a solution. All you've done is state the problem. What you now need to do is shut up and figure out a solution. Maybe, just maybe, you can turn to your regular customers and explain to them that making sure the newbies have a good time is - the only way you can guarantee THEM good games in the future. (After all, these are the players that you give breaks to, cut deals with, the ones you spend money on.)
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